Digital Marketing

Digital Marketing

  • 9 Nov 2017

At HB Finance Marketing, we help our clients using digital inbound marketing methodology. Our digital marketing for financial services firms strategy revolves around four phases: Attract, Convert, Close, and Delight. We are focused on setting goals and delivering a high ROI for our clients. The digital inbound marketing services that we offer include:

Traffic Generation

This falls under the first phase of inbound marketing, Attract. This is done firstly by gaining an understanding of who your clients are and then by deploying a strategy through Search Engine Optimization (SEO), blogging, WordPress website creation and optimization and social media marketing.

Lead Generation

After we have successfully driven traffic to your website, our next step, the Convert phase, is to gain quality leads. Some lead generation services we offer include website calls-to-action, landing pages, form creation and online advertising.

Customer Acquisition

After we have generated leads, we will focus on turning the quality ones into clients during the Close phase. The ways that HB Finance Marketing can help you do this is through email marketing and marketing automation. Lastly, it is your job as the business owner to Delight your customers to complete the four phase cycle of inbound marketing.

Back to Services